SOCIAL TRENDS BOOK

Social Trends, a Methodology to Anticipate Consumer Behaviors and Market Tendencies (2022) teaches the prospective analysis practice of The Sprout Method. It includes the principles, tools and techniques that guide the work of detection, study and projection of trends. The publication deeps dive into the methodological steps to enable learning and implementation within the investigation phase of a radical innovation process. By exercising the methodology, analysts will obtain information on emerging social behaviors, values and consumption demands, which contributes to build future scenarios and design market solutions.