We identify trends and future insights that impact the market and help companies innovate now on their products, services and experiences. With the aid of The Sprout’s principles, tools, and techniques, each project begins with trend analysis and future scenarios’ building to then develop powerful ideas that will define each company’s innovation goals.



Trend analyst, consultant, and educator. Graduate degree in Political Sciences from Universidad de Buenos Aires (Argentina). Postgraduate studies in Cultural and Communicational Management and Policies (FLACSO, Argentina). Master degree studies in Political Economy at FLACSO, Argentina and Sciences Po, France. Social and consumer trends analysis expert. Researcher from INTI’s Trend Observatory (Industrial Technology National Institute, Argentina). Author of numerous articles on design and innovation published by Universidad de Palermo (Argentina), Università di Bologna (Italy) and Parsons the New School for Design (US.), among others. Social Trends and Cultural Studies professor at Escola de Design UNISINOS’ Strategic Design Specialization. Laureano has worked with Latin American companies and agencies in the development of innovative design, communication, and market strategies. Co-founder of The Sprout Studio.