The Sprout is a Paris-based studio specialized in designing innovative strategies to transform companies into market leaders. With the aid of The Sprout’s principles, tools, and techniques, each project begins with trend analysis and future scenarios’ building to then develop powerful ideas that will define each company’s innovation goals.
Trend analyst, consultant, and educator. Graduate degree in Political Sciences from Universidad de Buenos Aires (Argentina). Postgraduate studies in Cultural and Communicational Management and Policies (FLACSO, Argentina). Master degree studies in Economic Politics at FLACSO, Argentina and Sciences Po, France. Social and consumer trends analysis expert. Researcher from INTI’s Trend Observatory (Industrial Technology National Institute, Argentina). Author of numerous articles on design and innovation published by Universidad de Palermo (Argentina), Università di Bologna (Italy) and Parsons the New School for Design (US.), among others. Social Trends and Cultural Studies professor at Escola de Design UNISINOS’ Strategic Design Specialization. Laureano has worked with Latin American companies and agencies in the development of innovative design, communication, and market strategies. Co-founder of The Sprout Studio.
Consultant, educator, and strategic designer. Graduate degree in European Business with Technology from Brighton University (United Kingdom) and Politecnico di Torino (Italy). Maurizio worked as project manager in Hong Kong before moving to Singapore where he worked as brand advisor for Southeast Asia at Addison Design. After obtaining a Master’s Degree in Strategic Design at Politecnico di Milano (Italy), he was Pirelli RE’s brand strategist in Milan. He was senior brand strategist for Klingmann Architects & Brand Consultants in New York (2007-2008) before starting his career as a freelance branding and retail design consultant in Italy, Spain, and Belgium. Based in Paris since 2012, he is the director of INSEEC MSc & MBA’s Fashion Marketing, Design and Brand Strategies program. He also teaches Design Management at Paris College of Art and Strategic Design at Escola de Design UNISINOS (Brazil). He collaborates as strategic designer with studio Labscape Architecture & Design (New York, Brussels). Co-founder of The Sprout Studio.