THE SPROUT TREND 2021 |
This report takes an exhaustive look into the main aspects of trend Identity Morphing and explains the social, technological and economic factors that drive its emergence and evolution. It also includes a comprehensive repertoire of new social behaviors, consumer habits and values, as well as people’s future functional, emotional and identity demands that will impact the market in the medium term. In addition, it offers a panorama of products, services and innovative experiences that already incorporate the trend. A set of concepts and creative stimuli is provided to facilitate the translation of this trend into concrete solutions. The report includes useful aesthetic criteria and references for creative teams.
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The Sprout Studio, 2018