HOW TO BECOME A TREND ANALYST

In this course you will learn The Sprout method of trend research, which will allow you to identify, analyze and anticipate social behaviors, values, demands and consumption habits. The method will help you create innovative strategies, applicable today. Learning outcomes: (a) Study of social trends based on behaviors, desires and emerging values. (b) Observation and critical analysis of qualitative and quantitative information. (c) Extraction of consumer insights based on new consumer demands and habits. (d) Development of the ability to predict the future by identifying change factors that will impact society and the market. (e) Definition of concepts and design criteria to develop products, services and experiences. (f) Design and execution of research on social trends and consumer insights. * Valid credits for Innovation Expert, The Sprout Certificate.

NEXT TRAINING STARTS: 22, 23 & 24 FEBRUARY

SESSIONS: 3 SESSIONS I 120 MIN EACH

TIME: 5PM (PARIS TIME)

FORMAT: ONLINE I LIVE SESSIONS


We like collective learning!
We propose an interactive work method to generate cross-fertilization between participants with different professional backgrounds.

We want to meet you!
The course is made up of three live sessions of 120 min each with a maximum of 12 participants together with The Sprout Studio’ experts.

A fun way to learn!
Through a series of team exercises, discussions and presentations, participants will hone their analytical and creative skills in a relaxed and informal environment.

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